How "They Ask, You Answer" Can Transform Your Photo and Video Content Strategy

Creating compelling and relevant content is essential for businesses looking to connect with their target audience. The book "They Ask, You Answer" by Marcus Sheridan offers invaluable insights into content marketing, focusing on the power of answering your customers' questions and concerns. I recommend you read the book, but here is a few takeaways in relation to photos and videos for your business.

1. Customer-Centric Visual Storytelling

In the world of content marketing, visuals are just as important as written content. "They Ask, You Answer" emphasises the need to be customer-centric. Start by identifying the questions and pain points your customers have. Create visual content that directly addresses these issues. Consider producing how-to videos that explain solutions to common problems your customers face.

For instance, if you run a business that supplies products, you can create video tutorials showcasing how to install them or different and innovative uses. If a service business then why not provide quick tips on the latest news relevant to them. These videos not only provide valuable information but also position your business as a trusted resource.

2. Authenticity Matters

Sheridan's book stresses the importance of authenticity and transparency. This principle extends to your visual content strategy. People want to connect with real people and authentic stories. Use photo and video content to humanise your brand. Share behind-the-scenes glimpses of your team, your work process, and your company culture.

Create video interviews with employees, customers, and industry experts to provide different perspectives and foster trust. Real stories and faces make your brand more relatable and trustworthy, building a stronger connection with your audience.

3. Consistency and SEO

Consistency is vital in content marketing, and this applies to your visual content too. "They Ask, You Answer" underscores the significance of search engine optimisation (SEO) in content creation. Use relevant keywords in your video titles, descriptions, and tags. This helps your videos rank better in search results, making it easier for potential customers to find you. Remember that Youtube is the second biggest search engine behind Google.

Additionally, ensure that your photo and video content aligns with your overall content strategy. Consistent branding and messaging across all content forms help reinforce your expertise and brand identity. If you need help to find your message, we can help.

4. Address Objections and Concerns

The book encourages addressing objections and concerns honestly and directly. This is particularly important in visual content. If your customers frequently ask questions or have reservations about your products or services, create videos and images that address these objections.

For instance, if you offer financial planning services, produce videos discussing common fears or misunderstandings about financial planning. Addressing these concerns head-on demonstrates your commitment to your customers' needs and showcases your expertise. That video is far more likely to be saved or shared.

In conclusion, "They Ask, You Answer" by Marcus Sheridan provides a wealth of insights for improving your content marketing strategy, including your photo and video content. By creating customer-centric, authentic, and educational visuals, while addressing concerns and maintaining consistency, you can build a stronger connection with your audience and ultimately drive business growth.

If you are ready to start implementing these strategies then book a call to discuss how we can create content that transforms your business.