Content is King: Strategies for Better Photography and Videography
In today's digital age, content creation has become an integral part of many professions, including photography and videography. Whether you're a seasoned pro or just starting out, it's essential to understand that the equipment you use isn't the sole determinant of your success. In this blog post, we'll explore content strategies, equipment selection, and tips to help improve your content creation.
Let's start by debunking a common myth: the idea that a high-end camera will automatically make your videos or photos outstanding. While quality equipment is undoubtedly an asset, it's your content that truly sets you apart. Think of it this way: having the best camera is like having access to a state-of-the-art gym, but if you don't follow a structured workout plan or maintain a consistent diet, you won't see significant progress.
Take the classic film "12 Angry Men," for example. This cinematic masterpiece, released in 1957, was shot on a camera with far less processing power than today's smartphones. Yet, it remains one of the top-rated films on IMDB, proving that content reigns supreme.
Content creator Ali Abdaal advises creators to produce their first 100 videos without worrying too much about perfection. Take your favourite creator and look at their oldest video, nothing special right. They started somewhere, then improved overtime rather than trying to be perfect from the start. Learn, Make then Repeat.
Equipment Upgrades: A Strategic Approach
Now, let's discuss equipment upgrades, which can enhance your content but shouldn't be your primary focus.
Audio: The first equipment upgrade you should consider is audio. Invest in a lavalier microphone to get clear and crisp sound. Whether you choose a wired or wireless system, having a microphone close to your mouth ensures excellent audio quality and versatility for various shooting environments.
Lighting: Natural light is a cost-effective way to light your shots, especially on cloudy days when it softens shadows and provides a more flattering look. Remember that the angle of light can affect your subject's appearance. A 45-degree angle creates shadows for a more defined look, while straight-on lighting offers a flatter, smoother appearance. If natural light isn't available, consider investing in budget-friendly lighting equipment like the Godox SL60W, combined with a softbox and stand.
Camera: Start with your smartphone, ensuring it's set to the highest resolution (usually not default) and 25 frames per second (25fps) don’t be tempted to shoot in a higher frame rate, 25 will provide natural motion for pieces to camera. Shooting horizontally is ideal for YouTube, but film wider than your intended frame to allow for cropping, especially for Instagram Reels.
Crafting Valuable Content
Now that you have a grasp of equipment and understand the importance of content, let's dive into content creation strategies:
Educate, Inform, and Entertain: Follow the "Educate, Inform, and Entertain" framework. Your content should either educate your audience, entertain them, or ideally, do both. Share valuable information, tell engaging stories, and consider your editing style to keep viewers hooked. Every now and then inform them about something you are selling.
Frequently Asked Questions (FAQs): FAQs are a goldmine of content ideas. If one person is wondering about something, many others likely are too. Keep a running list of questions from your audience and potential topics you think they'd find valuable.
Remember, your target market may not think like an expert, so simplify your content as needed. By following these strategies, you'll always have fresh and engaging ideas to share.